Park Hill - May 2021
Embarking on this project immediately following the launch of the brand's refresh of colors, icons, and type, artist Ellie Lindsey, a graduate of the Denver School of the Performing Arts just a few short blocks away from the restaurant, found a way to bring our newest location to life with a vibrant mural that drew from the colors in the new brand palette and took the La Loteria card tradition back to its core. The mural is a wonderful exploration of the new brand system while also honoring the longstanding motif and made it more accessible by providing a more relatable entry point for newcomers to the brand by representing more clear images to match the Spanish phrases. The mural represents a pathway through which restaurant guests are welcome to come and connect as others have for years without needing a formal introduction to what goes on at Pete's. What's for the experienced is for the newcomer alike, and when one is ready, there's always more to explore.
"To have the mural of my own 10 steps away from my middle school and high school where this all kind of started."
Meet The Artists
DU - May 2020
This art installation was intended to launch the whole RE:FRESH project, but the full execution was halted by the pandemic. It involved a special collaboration with suicide prevention advocacy nonprofit, Hope For The Day, whose tagline is "It's OK not to be OK.” This message continues to share abright, hopeful, and supportive message during an uncertain time. It launched at our DU location during Mental Health Awareness Month.
Park Hill - May 2021
Our Park Hill mural continues the La Loteria card mural tradition—which began the year after Pete Sr. lost his battle with cancer. The mural explores our new brand colors, icons, and type while honoring the longstanding motif. It provides a pathway through which diners are welcome to enjoy themselves without a formal introduction. What's for the experienced, is for the newcomer alike, and when one is ready, there's always more to explore.
DU - June 2021
The space behind restaurants and in alleys can often feel dark and unwelcoming. With staff using this space at our DU location during their breaks, and guests parking behind the restaurant, we wanted to make the area bright and inviting. As an extension of Olive Moya’s previous hope-filled mural, this art project brings colorful, well-lit messages like "We're Glad You're Here" and "Stay With Us.” It was meant to illuminate the shadows, both literally and figuratively.
Jay Bellicchi - September 2021
Our first location, opened right off CU campus on August 15, 1995, utilized as our only promo a crime-scene stylized photo of a lion about to go in on a gazelle with the original censor bar Illegal Pete’s logo over its eyes. The blown-up, black-and-white image was put over the windows as construction finished inside the building, and it left passersby wondering what the f* Illegal Pete's was going to be...a pet store, as folks kept asking what Illegal Pet’s was?