Broadway - August 2021
Jaime Molina & Pedro Barrios
Jaime Molina and Pedro Barrios have been transforming space through their mural work in Denver for years. South Broadway is a central hangout for locals and travelers alike; we wanted to punctuate how special it is by turning up the dial and setting the restaurant in a lush and vibrant “The More, The Merrier” oasis, framing the restaurant’s activity and participants as the action in this landscape.
"In Boulder in ’99 and would goto Pete’s and its be apart of different phase of my life."
"It transitions in color all around and meets back up again. It speaks to the transition the store is going through."
Meet The Artists
DU - May 2020
This art installation was intended to launch the whole RE:FRESH project, but the full execution was halted by the pandemic. It involved a special collaboration with suicide prevention advocacy nonprofit, Hope For The Day, whose tagline is "It's OK not to be OK.” This message continues to share abright, hopeful, and supportive message during an uncertain time. It launched at our DU location during Mental Health Awareness Month.
Park Hill - May 2021
Our Park Hill mural continues the La Loteria card mural tradition—which began the year after Pete Sr. lost his battle with cancer. The mural explores our new brand colors, icons, and type while honoring the longstanding motif. It provides a pathway through which diners are welcome to enjoy themselves without a formal introduction. What's for the experienced, is for the newcomer alike, and when one is ready, there's always more to explore.
DU - June 2021
The space behind restaurants and in alleys can often feel dark and unwelcoming. With staff using this space at our DU location during their breaks, and guests parking behind the restaurant, we wanted to make the area bright and inviting. As an extension of Olive Moya’s previous hope-filled mural, this art project brings colorful, well-lit messages like "We're Glad You're Here" and "Stay With Us.” It was meant to illuminate the shadows, both literally and figuratively.
Jay Bellicchi - September 2021
Our first location, opened right off CU campus on August 15, 1995, utilized as our only promo a crime-scene stylized photo of a lion about to go in on a gazelle with the original censor bar Illegal Pete’s logo over its eyes. The blown-up, black-and-white image was put over the windows as construction finished inside the building, and it left passersby wondering what the f* Illegal Pete's was going to be...a pet store, as folks kept asking what Illegal Pet’s was?